"After women, flowers are the most divine creations."
Flowers, the jewels of Dior skincare
Flowers have always been at the heart of Dior. Aesthetically pleasing and symbolic, they bear the founding ideals of Christian Dior who loved them as much as the beauty of women.
Today more than ever, flowers inspire Dior Science. Driven by informed intuition, Dior Researchers have drawn inspiration from this passionate heritage. It is with unequaled scientific ambition that they have explored the mystery of flowers.
The most highly evolved plants in the vegetable kingdom, flowering plants are known as "sexual". Veritable matrices of life and the perpetuation of the species, they produce within them powerful molecules for regeneration and resistance.
The Dior Gardens
The Dior Gardens are plots dedicated to cultivating flowering plants chosen for their exceptional properties. Here, flowers are queens as they have always been in the history of the Dior brand. They are pampered in optimum cultivation conditions with unique precision and expertise.
Peerless both in terms of their location and their ties with the local populations, Dior Gardens nonetheless speak of the common history of a brand attached to the values of exchange and discovery, creation and performance.
More than simple plots of land, they are areas selected all over the world for the quality of their soil, their irrigation and their climate. In these places the human hand intervenes only with the greatest respect for the environment.
All over the globe, Dior Gardens form a unique link between the world of flowers and the performance of Dior skincare: the garden of Surkhan-darya in Uzbekistan, the gardens of Anjou, of the Loire valley, of Yquem and of Sainte Cécile Les Vignes in France, the gardens of Ambohidray and Ranomafana in Madagascar, the garden of Koro in Burkina Fasso.
At the end of the picking and the harvest, Dior Science intervenes by extracting the precious active ingredients from these flowering plants according to the most rigorously "clean" and non-pollutant methods in order to enhance all their properties. Cryogrinding, decantation, "modern" enfleurage or separative distillation are all "green" methods that guarantee
respect for the environment but also the assurance that the effectiveness of the active ingredients has been retained.
Right from the creation of the first Dior Gardens, relationships of confidence and mutual respect were formed between the local producers and Dior.
The Dior Gardens, a commitment, a philosophy
Dior's ethnobotanical approach is to draw the cosmetic elements of tomorrow from plant biodiversity thanks to traditional knowledge combined with modern scientific innovations.
The Dior Gardens are a guarantee of traceability and effectiveness but also an assurance of the principles of respect for human beings and for plant biodiversity.
Guided by a concern for biological effectiveness, the Dior experts are permanently in search of new floral active ingredients whose strength can meet the skin's needs. From this perspective, the Dior Gardens are a breeding ground of inestimable richness.
The same flowering plant is studied in its various parts, petals and stems, leaves and roots in order to optimize the extraction of new active ingredients.
The exclusive property of Dior, each garden guarantees the incomparable, constant quality of the raw materials extracted from it thanks to precise, rigorous specifications. These determine the exact surface area of the plots but also each of the manual techniques essential for harvesting. Dior Gardens are therefore guarantors of the traceability of the plants selected and the active ingredients extracted.
Every Dior Garden leads to a lasting relationship of confidence, based on mutual respect and a strong long-term commitment. Every action is targeted, designed to intervene positively in the daily lives of populations. Protection of nature, preservation of rare plants protected from harvests and "green" techniques ensure constant protection of biodiversity.