A chypre fragrance, the olfactory signature of the Couture House at 30 Avenue Montaigne

And if grey were a perfume?

The olfactory signature of the Couture House’s legendary location, 30, Avenue Montaigne, has become a reality. The perfumer’s response to couture, this sophisticated chypre fragrance is a bold interpretation of the Dior Grey. The Couture Grey featured in the collections since 1947, the Grey Emotion of Christian Dior’s family home in Granville, Pearl Grey like the facade of the boutique on Avenue Montaigne.

Colour becomes a perfume: a burst of citrus, a floral heart of Turkish Rose and Jasmine Sambac from the Indian region of Tamil Nadu, followed by a woody note heightened with Indonesian Patchouli set against an ambery backdrop of moss.

olfactory notes

  • Top note

    BERGAMOT ESSENCE Reggio Calabria

    Grown in southern Italy, essence of bergamot is obtained by cold expression of the peel. It brings a distinct, sweet freshness to fragrances.

  • Heart note


    Native to Turkey, the Damask rose is essential to the perfumer’s palette. It exudes a subtly spicy and almost masculine floral note.

  • Base note


    Macedonian Moss comes from a light green lichen that is a cross between an algae and a fungus. Its scent evokes the forest floor, wavering between the moist, woody notes of mushrooms and the slightly tangy notes that recall its sea origins.

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Gris Montaigne