“The public has little idea of the care and worry which goes into the search for a new perfume which they see simply in a little packet. It is such an absorbing occupation that today I feel myself as much
a parfumier as a couturier”.
Rose de Mai Absolute
Every Dior Parfum contains Rose de Mai Absolute. The queen of perfumery, this ancient rose is grown exclusively in the Grasse region of southern France. It has a full-bodied, powdery scent with hints of honey and pepper. Rose de Mai is cultivated exclusively for Dior in the south of France by two flower growers that share Dior's quest for quality raw materials: the Clos de Callian and the Domaine de Manon in Grasse.
Totally unspoiled areas, unique by the quality of their soil, their climate and their geography.
At the heart of the Domaine de Manon, for three generations the same family has perpetuated the tradition of growing flowers for perfume. Rare and unique know-how that has been safeguarded through an exclusive partnership with the House of Dior.
"I wanted to return to long-forgotten techniques."
The Art of the Extrait Bottle by Dior
Precious hand-made bottles flaunt noble materials and exquisite decoration. The secret to their finishings lies in the skilled craftsmanship of the ladies in the Dior workshop and in the countless techniques used to enhance each bottle's beauty.
The ladies of the workshop perform techniques gained through experience and passed down from generation to generation. Like the Art of Baudruchage: a traditional technique that consists of sealing the neck of the bottle with a natural membrane called a baudruche. With great dexterity, the baudruche is held in place by thin gold or silver thread, tightly bound to ensure the bottles are perfectly air- and watertight. The ladies of the workshop also tie the bow, wrap the thread and affix the seal. All the tricks of the trade that make the bottles so magical.