It is the shockwaves that create the legends...
Any fragrance that has become a great classic was first a revolution, a clash.
In 1988 Fahrenheit was created, a beautiful, fragrant alien in the universe of men's fragrances.
Truly embodying the pioneering spirit of Dior, Fahrenheit entered territory thus far unexplored by a fragrance: the land of dreams, of fancy, of the quest for new challenges.
Faced with the immensity of nature and its unbridled power, a strong masculine character emerged effortlessly.
Still today, its radical modern edge remains intact, its original seduction untouched.
Fahrenheit tells a story of the creative intuition of a fashion house that is the source of the legend. A story of creative clashes.
At first, an artistic clash
Created from a major artistic clash, the very idea for this fragrance came in New York before "Fahrenheit 1982" and "Brighter than the sun", two paintings by James Rosenquist, one of the American masters of Pop Art.
Far off the beaten track, Fahrenheit is inspired by the captivating red glow of the work. An "in your face" yet extremely modern fragrance. Infinite fancy "Fahrenheit, far away…"