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February 12, 1947: A major event was held at 30, avenue Montaigne in Paris, where Christian Dior presented his first fashion show. With his flower women and bright colors, the Designer launched a fresh fashion trend. “It's a New Look!” exclaimed Carmel Snow, Editor-in-Chief at Harper's Bazaar, thus christening the Designer’s inimitable style.
Today, the New Look has become an explosive, generous, ultra-feminine and floral fragrance.
New Look 1947 is a bouquet of flowers composed around Tuberose. I wanted to modernize this well-known flower through a more natural approach, giving expression to each of its facets.
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Grown in Mayotte, in the Comoro archipelago, fresh Ylang-Ylang flowers are steam-distilled to yield an essence dear to perfumers. Ylang-Ylang steeps New Look 1947 in floral freshness that gives volume and elegance to the head notes of the composition.
Tuberose is composed of clusters of highly perfumed white flowers. Indian Tuberose absolute releases a jasmine and orange floral note at the heart of the fragrance, giving a captivating opulence to New Look 1947.
Collected in Thailand (Siam), Benzoin is a traditional resin in Eastern perfumery. Its sensual, balsamy qualities develop in the base notes of New Look 1947.