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    New Look 1947

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    The Couturier's "finishing touch"; an explosion of flowers, ultra-feminine, generous, opulent

    Description

    February 12, 1947: A major event was held at 30, avenue Montaigne in Paris, where Christian Dior presented his first fashion show. With his flower women and bright colors, the Designer launched a fresh fashion trend. “It's a New Look!” exclaimed Carmel Snow, Editor-in-Chief at Harper's Bazaar, thus christening the Designer’s inimitable style.
    Today, the New Look has become an explosive, generous, ultra-feminine and floral fragrance.

    Perfumer's words

    New Look 1947 is a bouquet of flowers composed around Tuberose. I wanted to modernize this well-known flower through a more natural approach, giving expression to each of its facets.
    François Demachy

    OLFACTORY NOTES

    • Mahoran ylang-ylang essence
    • INDIAN TUBEROSE ABSOLUTE
    • SIAM BENZOIN BALM

    OLFACTORY NOTES

    • Mahoran ylang-ylang essence

      Grown in Mayotte, in the Comoro archipelago, fresh Ylang-Ylang flowers are steam-distilled to yield an essence dear to perfumers. Ylang-Ylang steeps New Look 1947 in floral freshness that gives volume and elegance to the head notes of the composition.

    • INDIAN TUBEROSE ABSOLUTE

      Tuberose is composed of clusters of highly perfumed white flowers. Indian Tuberose absolute releases a jasmine and orange floral note at the heart of the fragrance, giving a captivating opulence to New Look 1947.

    • SIAM BENZOIN BALM

      Collected in Thailand (Siam), Benzoin is a traditional resin in Eastern perfumery. Its sensual, balsamy qualities develop in the base notes of New Look 1947.

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    New Look 1947