The Dior Gardens

"After women, flowers are the most divine creations."
Christian Dior

Flowers, the jewels of Dior skincare

Flowers have always been at the heart of Dior. Aesthetically pleasing and symbolic, they bear the founding ideals of Christian Dior who loved them as much as the beauty of women.
Today more than ever, flowers inspire Dior Science. Driven by informed intuition, Dior Researchers have drawn inspiration from this passionate heritage.  It is with unequaled scientific ambition that they have explored the mystery behind the effectiveness of flowers.
The most highly evolved plants in the vegetable kingdom, flowering plants are known as "sexual". Veritable matrices of life and the perpetuation of the species, they produce within them powerful molecules for regeneration and resistance.

The Dior Gardens

The Dior Gardens are plots dedicated to cultivating flowering plants chosen for their exceptional properties. Here, flowers are queens as they have always been in the history of the Dior brand. They are pampered in optimum cultivation conditions with unique precision and expertise.
Peerless both in terms of their location and their ties with the local populations, Dior Gardens nonetheless speak of the common history of a brand attached to the values of exchange and discovery, creation and performance.

More than simple plots of land, they are areas selected all over the world for the quality of their soil, their irrigation and their climate. In these places the human hand intervenes only with the greatest respect for the environment.  
All over the globe, Dior Gardens form a unique link between the world of flowers and the performance of Dior skincare: the garden of Surkhan-darya in Uzbekistan, the gardens of Anjou, of the Loire valley, of Yquem and of Sainte Cécile Les Vignes in France, the gardens of Marovoay and Ranomafana in Madagascar, the garden of Koro in Burkina Faso.

Eco-transformation

At the end of the picking and the harvest, Dior Science intervenes by extracting the precious active ingredients from these flowering plants according to the most rigorously "clean" and non-polluting methods in order to enhance all their properties. Cryogrinding, decantation, "modern" enfleurage or separative distillation are all "green" methods that guarantee respect for the environment but also the assurance that the effectiveness of the active ingredients has been retained.


Right from the creation of the first Dior Gardens, relationships of confidence and mutual respect were formed between the local producers and Dior.

The Dior Gardens, a commitment, a philosophy

Dior's ethnobotanical approach is to draw the cosmetic elements of tomorrow from plant biodiversity thanks to traditional knowledge of chemistry combined with modern scientific innovations.
The Dior Gardens allow for a guarantee of traceability and effectiveness as well as an assurance of  respect for human beings and plant biodiversity.

PERFORMANCE
Guided by a concern for biological effectiveness, the Dior experts are permanently in search of new floral active ingredients whose with the ability to improve the skin. From this perspective, the Dior Gardens are a breeding ground of immeasurable richness.
The same flowering plant is studied in its various parts, petals and stems, leaves and roots in order to optimize the extraction of new active ingredients.

TRACEABILITY
The exclusive property of Dior, each garden guarantees the incomparable, consistent quality of the raw materials extracted from it thanks to precise, rigorous specifications. These specifications determine not only exact surface area of the plots but also each of the manual techniques essential for harvesting. Dior Gardens are therefore guarantors of the traceability of the plants selected and the active ingredients extracted.

RESPECT
Right from the creation of the first Dior Gardens, relationships of confidence and mutual respect were formed between the local producers and Dior.
Every Dior Garden results in a lasting relationship of confidence, based on mutual respect and a strong long-term commitment. Every action is targeted, designed to intervene positively in the daily lives of populations. Protection of nature, preservation of rare plants protected from harvests and "green" techniques ensure constant protection of biodiversity.