HYDRA LIFE

The secret to a new type of hydration was found in the heart of the Dior gardens. Hydration which infuses the skin, enhancing and actively prolonging its youthful beauty.

Three botanical wonders from the Dior gardens

Dior chose the 3 Hydra Life plant extracts - Jisten, Centella, and Black Rose - from its own proprientary, private gardens where they develop the most potent natural ingredients.  Dior has extracted and enriched the purest plant extracts creating an incomparable rejuvenating effect in one single application.
Jisten from Uzbekistan, known for its ability to resist extreme climates, has always been used by the local people to protect their skin. It activates Aquaporins* to increase water movement from the surface to the core for more radiant skin (78% increased hydration after 4 hours**).
French Black Rose is cultivated in a greenhouse in a protected organic environment to maximize its anti-oxidant properties. It reinforces the skin’s anti-radical defense mechanisms for an extended youth and beauty*** (57% less cellular membrane lipid oxidation*).
Centella from Madagascar is known for its exceptional firming properties. It stimulates collagen I and III and biosynthesis in the epidermis and upper dermis* for plumper skin (14% more collagen in 24 hours*).

* tested in vitro
** Instrumental tests carried out on the Skin Energizer, n=10
*** with regular use

Smooth and velvety soft, the skin is instantly enhanced. Perfectly protected, it maintains its fresh glow to reveal vibrant youthful beauty, today and tomorrow.

Dior Hydra Life BB Creme

Developed in partnership with Dior makeup artists and beauty experts, Hydra Life BB Creme combines the moisturizing, corrective and protective properties of skincare with the complexion-perfecting properties of a foundation all in a single step.  

One year after the successful launch of the Pêche Dorée (02) shade, Hydra Life BB Crème is introducing two new shades: Beige Lumière (01), for lighter skin tones, and Ocre Soleil (03), for darker skin tones.

At the heart of the formula is a surprisingly lightweight tinted texture that combines the unique sensorial of a skincare product, broad spectrum SPF 30 protection and makeup properties, to both enhance and protect the skin. Its new-generation correcting pigments instantly reveal flawless skin and an even complexion glowing with naturally radiant beauty.
Upon application, you'll be instantly seduced by its freshness, lightweight texture and perfect coverage.

The first BB Creme by Dior dedicated to the eye contour

The first BB Eye Creme from Dior instantly enhances the beauty of the eyes. This lightweight and subtly tinted texture eye creme moisturizes, smoothes, and conceals dark circles and puffiness. The sensitive eye area is protected and illuminated and instantly revealing amazingly refreshed and bright eyes. Revitalizing eye care expertise Hydra Life BB Eye Creme is enhanced by Dior’s EYE REVIVAL TM technology that helps fighting against darks circles and puffiness. Puffiness and dark circles are visibly reduced . The eye contour looks fresh and revitalized. Hydration, a source of beauty Hydra Life pure plants extracts derived from the exclusive Dior Gardens offer exclusive pro-youth hydration.

Corrective makeup and illuminator, all in one The BB Eye Creme is a complete anti-fatigue skincare, resulting in a dual corrective and enhancing effect. A new generation of correction pigments blurs imperfections, for a smoothed and unified eye contour. Illuminating powders enlighten and reveal flawless and bright eyes. Unique SPF protection Powerful Broad Spectrum SPF20 filter protects the sensitive eye contour from the environment. It is specifically formulated for the sensitive eye area. Available in one universal shade. Apply Hydra Life BB Eye Creme before BB Creme or your foundation. Suitable for all skin types. (Ophthalmologist-tested)

Application techniques

Developed in partnership with Dior makeup artists and Dior Institute beauty experts, the optimal application of Hydra Life BB Eye Creme is composed of four simple and effective steps, with a beveled edged applicator that adapts perfectly to the eye contour, delivering just the right amount of product.

The eyes are hydrated, smoothed, corrected and adorned with a halo of light. They are big, bright and seductively beautiful.

1. APPLY: using the applicator, apply small amounts of creme to the areas indicated with dots  :
- Along the upper eyelid, targeting the inner corner, the centre and the outer corner of the eye.  
- Along the lower eyelid, from the exterior to the hollow between the nose and the eye.

2. BLEND: smooth from the inner to the outer corner of the upper eyelid (bold strokes) and then gently dab the lower eyelid from the exterior inwards (dotted movements) to blend, paying special attention to the hollow between the nose and the eye.

3. CORRECT intense dark circles: re-apply a small amount of BB Eye Creme, targeting the dark areas of the skin, then gently dab to blend.

4. OPEN up the eyes: create an illuminating effect by placing a small amount of product on the outer corner of the eye, then dab to blend the crème towards the temples.

The eye contour is moisturized and smoothed. Dark circles and puffiness are visibly reduced and concealed. The sensitive eye area is protected, illuminated, and instantly reveals amazingly refreshed and bright eyes.  
Apply Hydra Life BB Eye Creme before BB face Creme or your foundation.