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New Look 1947

The Couturier's "finishing touch"; an explosion of flowers, ultra-feminine, generous, opulent

February 12, 1947: A major event was held at 30, avenue Montaigne in Paris, where Christian Dior presented his first fashion show. With his flower women and bright colors, the Designer launched a fresh fashion trend. “It's a New Look!” exclaimed Carmel Snow, Editor-in-Chief at Harper's Bazaar, thus christening the Designer’s inimitable style.

Today, the New Look has become an explosive, generous, ultra-feminine and floral fragrance.

OLFACTORY NOTES

  • Top note

    Mahoran ylang-ylang essence

    Grown in Mayotte, in the Comoro archipelago, fresh Ylang-Ylang flowers are steam-distilled to yield an essence dear to perfumers. Ylang-Ylang steeps New Look 1947 in floral freshness that gives volume and elegance to the head notes of the composition.

  • Heart note

    INDIAN TUBEROSE ABSOLUTE

    Tuberose is composed of clusters of highly perfumed white flowers. Indian Tuberose absolute releases a jasmine and orange floral note at the heart of the fragrance, giving a captivating opulence to New Look 1947.

  • Base note

    SIAM BENZOIN BALM

    Collected in Thailand (Siam), Benzoin is a traditional resin in Eastern perfumery. Its sensual, balsamy qualities develop in the base notes of New Look 1947.

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