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Dior Addict

A perfume collection celebrating youth and irreverent joie de vivre.

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INSPIRATION

When Christian Dior revolutionised style he created much more than a new fashion. He was seeking to "make women not only more beautiful but also happier." The visionary couturier saw himself as a "purveyor of happiness," and inspired a new energy by designing a new, seductive and exciting silhouette. Dior Addict has inherited this taste for happiness and joie de vivre. A carefree universe filled with laughter and vivacious looks, rhythm and colour, and temerity.

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