Fahrenheit heralded the new vision of manhood: a free man in his quest for meaning and the infinite, open to the world and to nature.
It is the shockwaves that create the legends...
Any fragrance that has become a great classic was first a revolution, a clash.
In 1988 Fahrenheit was created, a beautiful, fragrant alien in the universe of men's fragrances.
Truly embodying the pioneering spirit of Dior, Fahrenheit entered territory thus far unexplored by a fragrance: the land of dreams, of fancy, of the quest for new challenges.
Faced with the immensity of nature and its unbridled power, a strong masculine character emerged effortlessly.
Still today, its radical modern edge remains intact, its original seduction untouched.
Fahrenheit tells a story of the creative intuition of a fashion house that is the source of the legend. A story of creative clashes.
At first, an artistic clash
Created from a major artistic clash, the very idea for this fragrance came in New York before "Fahrenheit 1982" and "Brighter than the sun", two paintings by James Rosenquist, one of the American masters of Pop Art.
Far off the beaten track, Fahrenheit is inspired by the captivating red glow of the work. An "in your face" yet extremely modern fragrance. Infinite fancy "Fahrenheit, far away…"
The "barrel" note, a clash of scents
The clash of a violet, surprisingly feminine, made more manly in a mysterious wood and leather accord.
But also the clash from a unique note, created by chance, that is now legendary. It is said that a barrel of perfume abandoned in a courtyard in the open air and sunlight suddenly gave off an extraordinary and unexpected fragrance. Immediately recognized for its power and beauty, the note was analyzed and reproduced. The Fahrenheit signature is born.
The Fahrenheit bottle, an industrial clash
Here again, the chance of industrial accidents gave rise to the blend of reds, the signature of the emblematic Fahrenheit bottle. A defect in the glass cooling process in the furnaces at the glassmaking workshops of Saint Gobain, and suddenly this extraordinary blend of colors appeared. Chosen unanimously, this powerful, earthy red even led to the design of a special furnace, thanks to the expertise of Saint Gobain, to reproduce this unique cooling process.
The fragrance that both breaks with tradition and blends in harmony, keeping a touch of eternity.
A true legend.