A very masculine, energetic fragrance.
The Jules man is a virile, determined sports-lover who relishes in risk and adventure.
Car racing, aviation, boxing and motorcycles are an integral of the fragrance's image.
For its release in 1980, the advertising visuals showcased a man on a motorcycle in a black jacket emblazoned with the signature "Jules". Christian Dior fragrances dominated the sports news at the time. A "Jules" team raced a Porsche in the 24 hours of Le Mans, a Rolls-Royce raced under Jules colors in the Paris-Dakar race in 1984 for which a Jules concept-car was designed.