HYDRA LIFE

The secret to a new type of hydration was found in the heart of the Dior gardens. This hydration infuses the skin, enhancing and actively prolonging its youthful beauty.

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Three botanical wonders from the Dior gardens

Dior chose the 3 Hydra Life plant extracts -  Jisten, Centella and Black Rose - from its own private gardens around the world where they develop astonishing properties. Dior has extracted and enriched the purest plant fraction creating an incomparable rejuvenating effect in one single application.

Jisten from Uzbekistan, known for its ability to resist extreme climates, has always been used by the local people to protect their skin. It activates Aquaporins* to increase water movement from the surface to the core for more radiant skin (78% increased hydration after 4 hours**).

French Black Rose is cultivated in a greenhouse in a protected organic environment to maximise its anti-oxidant properties. It reinforces the skin’s anti-radical defence mechanisms for lasting youth and beauty*** (57% less cellular membrane lipid oxidation*).

Centella from Madagascar is known for its exceptional firming properties. It stimulates collagen I and III biosynthesis in the epidermis and upper dermis* for plumper skin (14% more collagen in 24 hours*).

* tested in vitro
** Instrumental tests carried out on the Skin Energizer, n=10
*** with regular use

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