TYEN, CREATOR OF COLOURS
Tyen’s story is the extraordinary career of a multi-faceted artist, photographer and Creative Director of Dior Makeup.
His make-up creations
In 1982, he invented "Neige de Lune" (Moon Snow), a palette of 4 eyeshadows, pearly shadows in pink, blue, green and gold hues, whose colour appeared according to the intensity of the light. A concept that inspired many makeup creators for years to come.
In 1984, he introduced an electric-blue mascara which became an instant best-seller. According to the same principle, in 1997 he created Mascara Flash for the hair.
In 1987 he developed the legendary 5 Colour Eyeshadows and more than 127 colour harmonies have been developed since its creation.
In 1990, he created Mascara Parfait (long-lasting mascara formulated with nourishing and thickening cashmere) and was also responsible for the advertising campaign, which was elected "Best Advertisement in the world" by the American magazine Photo.
In 1997, Rouge Diorific, a long-wearing lipstick in a couture gold case was introduced with an unforgettable ad visual which was awarded the French Poster Grand Prix.
In 1999, an even more original project took center stage, the Lumière Noire (Black Light) collection composed of an eyeliner, a felt-tip pen, a nail varnish and a hair mascara which only appeared under black light.
In 2009, he created the Diorskin Nude foundation, whose innovative formula enriched with minerals gives the illusion of a natural and luminous complexion.