Discover EAU SAUVAGE
Timelessly chic, classic men's fragrance
1966: While Edmond Roudnitska shakes up the perfumery world by creating a tailor-made fragrance for the active young generation, another essential artist from Dior’s history, René Gruau, etches the style of the Eau Sauvage man.
With his bold lines touched with humor, Gruau draws a sensual, refined man with a hint of impertinence, revealed in a private moment. A unique character who sets the tone for Eau Sauvage advertising from the very start.
This true saga helped build the legend through advertising steeped in simplicity, elegance and a dash of irreverence, all at once.
In 2009, directly inspired by this heritage, a new visual claims its natural place.
Eau Sauvage continues to surprise with a portrait of timeless masculinity in perfect resonance with the legend.
Since 2010, images of the cult film, La Piscine (The Swimming Pool), directed by Jacques Deray (and written by Jean-Claude Carrière and Alain Page) have brought this portrait to life.
More than ever before, in 2013, Eau Sauvage incarnates timeless elegance, with a new visual. Its strong, sensual attitude reflects the character of this classic men's fragrance.
It is the proof of a manly, refined fragrance that is naturally wild.