Discover Miss Dior

In 1947, Christian Dior unveiled the New Look and created a fragrance to accompany his revolution: Miss Dior, the founding legend of the House of Dior.

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The Designer's Perfume

On February 12th, 1947, Christian Dior redefined style, imposing a new, devilishly sensual shape before an audience of enthusiastic journalists.
Carmel Snow of Harper's Bazaar uttered the magic words that have now become synonymous with the house: "It's such a Revolution. It's a New Look!"

Accompanying the appearance of the New Look was a surprising new fragrance: Miss Dior. By perfuming his first runway show with Miss Dior, Christian Dior acted as a true visionary, inventing the very concept of Couture perfume: the first fragrance to be created at the same time as a fashion house.

"Perfume is the indispensable complement to the feminine personality, and the finishing touch of a dress." Christian Dior.

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