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In line with traditional 18th century novels in the form of letters, and following on from the Dear Dior collection launched in 2012, Victoire de Castellane writes a second and more intimate letter to Monsieur Dior with a new collection. Cher Dior is a tribute to Dior style: the collection breathes new life into the key characteristics of Monsieur Dior's creations: colour, boldness and femininity. For both Monsieur Dior and Victoire de Castellane, colour has the power to show women in their best light, enhancing their beauty. As Victoire de Castellane made colour her signature right from her first collections, it comes as no surprise that the Cher Dior collection continues with the theme of colour.
First of all, Victoire chooses stones in the desired colour, just as Christian Dior chose fabrics for his dresses: bright orange spessartite garnets, deep blue sapphires, pastel pink diamonds... Next, she takes delight in experimenting with different shades and combining them into tints, graduations or multi-coloured variations. The designer draws her inspiration from classic jewellery: surround rings, single or double strand girandole earrings, rigid bracelets, pendant necklaces, etc., putting a new twist on classic shapes to make them her own. Once again, just like in the Dear Dior collection, the reverse sides of the pieces evoke the lace from dresses seen in fashion shows.