Le conte de Noël Dior au Printemps
— Author Caroline Bongrand — Publisher Agence Pop-Up — Presentation Printemps is dedicating its prestigious Christmas window displays to the House of Dior. Nine storyboard windows will tell The Tale of a Dior Christmas at Printemps. An imaginary story dedicated to a very Dior Parisian woman who roams the city to visit its most prestigious monuments, each of which reveals one by one the world of the famous fashion house at Avenue Montaigne.
See the first few pages
To accompany the window displays, a pop-up book, on-sale exclusively in the Dior pop-up store at Printemps, will describe our heroine's elegant and magical journey.