Discover Lady Dior

Lady Dior, the story of a legendary bag

  • Initially known as "Chouchou" ("Favourite"), it was given the name Lady Dior two years later as a tribute to Princess Diana, who fell in love with this unique accessory on a visit to Paris. As soon as it hit the boutiques, Lady Dior was a runaway success. Today the bag is personified by the beautiful and talented Marion Cotillard, the face of Lady Dior since 2008, and its appeal for women is as strong now as it ever was. It has truly become Dior's flagship bag.

An emblematic Dior bag

  • Certain emblematic Dior codes serve as the basis for Lady Dior's identity. Its "cannage" topstitching is a signature Dior motif. A network of lines stitched vertically and diagonally create a precise harmony from which cushions of quilted leather emerge like a scattering of shimmering, faceted diamonds. The arched handle symbolises femininity and elegance of gesture, giving the Lady Dior its "couture" grace.

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