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Lady Dior was born of a desire to create a bag with a strong identity. Something instantly recognisable. Iconic. It was first made in the Dior workshops in 1994, inspired by couture. Elegant, carried in the hand, the new bag boldly broke with prevailing trends.
Initially known as "Chouchou" ("Favourite"), it was given the name Lady Dior two years later as a tribute to Princess Diana, who fell in love with this unique accessory on a visit to Paris. As soon as it hit the boutiques, Lady Dior was a runaway success. Today the bag is personified by the beautiful and talented Marion Cotillard, the face of Lady Dior since 2008, and its appeal for women is as strong now as it ever was. It has truly become Dior's flagship bag.
Certain emblematic Dior codes serve as the basis for Lady Dior's identity. Its "cannage" topstitching is a signature Dior motif. A network of lines stitched vertically and diagonally create a precise harmony from which cushions of quilted leather emerge like a scattering of shimmering, faceted diamonds. The arched handle symbolises femininity and elegance of gesture, giving the Lady Dior its "couture" grace.
The decorative jewellery charms, finely plated with real gold, hang from one of its handles - the four letters of Dior swaying as the bag moves and jingling softly. Lady Dior has become one of Dior's most iconic accessories and bears the inimitable hallmark of the House's style.
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