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“For Autumn 2014, I worked on the concept of an individual who blossoms within a group; a bit like those art or design students like I was myself in Antwerp, and that I’ve seen everywhere from New York to Berlin,” says Kris Van Assche, creative director of Dior Homme.
The collection is based on items from the memory of a generation, reworked and modernised.
From the urban essentials of the parka with leather inserts to cable knit jumpers, from round-necked knitwear with ribbing to the red duffle coat, from the leather jacket to jeans as well as black leather boots.
The colour palette goes daring with red, and treats camel as a colour. The graphic prints appear to have escaped from the palette of a young artist. The look so described is one of a modern man playing with the rules in order to wear them better.
“This collection is an important phase in my work on the individual and the abundance of choices that must be offered,” concluded Kris Van Assche.
The Dior Homme Autumn 2014 collection was presented in New York in April 2014 at an opening in the SoHo store, designed with M/M (Paris).
The creative duo was also involved in designing the collection’s catalogue, shot by Karim Sadli. Created to showcase the thoughts of Kris Van Assche, it contains portraits of groups and individuals, dotted with a series of lights created by M/M (Paris) as the imaginary work of young artists.