In 1947, Christian Dior rocked the fashion world with his New Look which dominated post-war fashion and firmly secured the name of the House in the minds of the public and the industry. He drew on historical models of femininity and the unique skills of Parisian haute couture and myriad of suppliers to produce stunning designs that captured a mood of optimism after the war. Dior also designed and marketed ready-made luxe lines and broke new ground by creating and controlling innovative global licensing agreement for all Dior products, from perfume to stockings and jewellery. Based on a new research, this absorbing and beautiful book examines the seminal years of Christian Dior, 1947-1957, from a truly international perspective.
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