Created in 2004, Chiffre Rouge embodies the masculine universe of the House of Dior and reinterprets its graphic codes: the black, the red (which tints the glass on the case-back or which highlights certain elements such as the crown, the date, a hand or some of the pushbuttons), the asymmetry (of its case) or even the cuts (scored into the surface of the bracelet), in reference to Dior Homme’s identity and know-how.

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