"This season I wanted to emphasise the man, the individual, ahead of the brand: this collection gives an idea of the Dior Man," explains Kris Van Assche, Dior Homme's creative director. It finds its strength in a dialogue between the formalism of Savile Row and Monsieur Dior's archives, and in the meeting of traditional high-end and street style high-end fashion. Monsieur Dior's archives and world, which are both masculine (in terms of fabrics, for example) and feminine (with couture embroidery) have been put into perspective and recontextualised. So, for example, his lucky charms, which are all signature signs for the House - lily of the valley, a star, heart or coin - are found in embroidery, prints and knitwear, as well as in the men's jewellery selection, from tie pins to less conventional brooches: a touch of extravagance and a nod to luck.
Elsewhere, the polka dots from traditional ties are found embroidered over entire looks, bags and shoes: the formal becomes unconventional. In other looks, an abstract rose embroidery from the House's Haute Couture archives plays with a tennis stripe suit - an iconic garment by Monsieur Dior himself - or is displayed as a motif on an oversize chalk stripe coat worn with jeans and trainers. This meeting of minds is at the heart of the collection. And as the male wardrobe is derived just as much from a utilitarian and military heritage as the art of traditional tailoring, here jeans, parkas and Japanese nylon aviator jackets rub shoulders with classic wool coats. "I wanted to put the individual back at the centre of my message. And also give him the feeling of being unique. That's what luxury is about." commented Kris Van Assche, Dior Homme's creative director.