DIORMAG

24 August
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From Grasse With Love

Follow the muse Natalie Portman to the Domaine de Manon, as she sets out to discover the rose fields of Grasse, from picking the flowers to chatting with François Demachy.

Text: The Grasse rose, selected by François Demachy for its honeyed and peppery facets is a subtle nod to the origins of Miss Dior, as it was the landscape of Provence that proved the inspiration to Christian Dior for this, his first perfume. A great lover of the Côte d’Azur since long before founding his House, Christian Dior frequently went there to visit his sister who grew flowers for perfume at Callian. Then, after acquiring the Château de la Colle Noire in 1951, Christian Dior created a garden bursting with scent, filled with almond trees, centifolia roses, olive trees and jasmine. Today, the Grasse roses have been replanted on the Colle Noire estate, in tribute to the couturier-perfumer. In addition, François Demachy is preserving the essence of this noble bloom by carefully selecting the best plantations in the area, and specially reserving their harvests for Dior perfumes. In doing so, he's perpetuating Monsieur Dior’s tradition and cementing the connection between the House and Grasse.

23 August
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Miss Dior Absolutely Blooming seen by François Demachy

François Demachy, Dior's exclusive perfumer-creator, shares the secrets of what makes Miss Dior Absolutely Blooming a delicious and delectable fragrance.

22 August
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Miss Dior Absolutely Blooming : la fragrance

With Miss Dior Absolutely Blooming, François Demachy, Dior’s exclusive perfumer-creator, has produced a fragrance with a deliciously floral composition.

A little, a lot ... Absolutely! The name of the new fragrance conceived by François Demachy sounds like a passionate exclamation. The House’s perfumer-creator set out to transcribe this mantra for a vibrant and irresistible personality into scented form. "Miss Dior Absolutely Blooming is a composition for a happy woman, a woman who loves life," he says.

A feeling of immediate attraction and a floral bouquet full of freshness give Blooming Bouquet its signature. But Miss Dior Absolutely Blooming sets itself apart from its perfumed sister with its singular ability to seduce with utter relish. Top notes of red fruits, raspberry, pomegranate and blackcurrant enhanced with pink berries have a charm that instantly seizes the senses, in the manner of a devastating smile. Its heart is formed of flowers with sensual notes: a peony accord interlaced with damask and Grasse roses, and buoyed by a base of white musks that ultimately envelop the entire composition. "Miss Dior Absolutely Blooming offers itself up immediately,” explains François Demachy. “It is a gorgeous gift to be embraced without hesitation.”

21 August
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Natalie Behind the Scenes

Take a look behind the scenes of the Miss Dior Absolutely Blooming campaign in which Natalie Portman embodies a playful and sexy Miss Dior in a Parisian apartment. 

20 August
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Miss Dior Absolutely Blooming

Miss Dior writes a new page in its story with a new floral composition created by François Demachy, Miss Dior Absolutely Blooming, embodied by the actress Natalie Portman.

The Miss Dior muse for the past five years, Natalie Portman encapsulates the warm and passionate femininity of this new fragrance created by François Demachy in a campaign shot by Tim Walker, one of her favorite photographers. She is the picture of seductive nonchalance, recognizable as the same young woman from last year’s film advert who made a dash for freedom on her wedding day. Sexy with an impertinent streak, we meet her in a Paris apartment, where she revels in her liberated character, playing with her perfume bottle and her haute couture dress before turning to face the camera with a mirthful look: "Absolutely!”
 

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