As a result of its identity, its history and its architectural curves, the Lady Dior lends itself naturally to artistic exercises. Since 2011, the House’s iconic bag has been turned into a work of art by international artists who have been delivering their personal interpretations as part of the Lady Dior As Seen By traveling exhibitions. After traveling in China, Japan and to Italy, the exhibition touches down in Seoul, South Korea, in the gallery of the VIP salon on the fourth floor of the new Dior store. Inside, visitors get to discover the carte blanche given artists to reinterpret the bag, to photograph it, sculpt it in whichever ways their imagination desires. Illustrative of this is the clear glass Lady Dior by multidisciplinary artist Olympia Scarry, the one by Wen Fang that seems to contain a fossilized crocodile head, along with photographic works by Patrick Demarchelier, Nan Goldin and David Lynch, to list just a few. Exclusive to the store named The House of Dior, three Korean artists deliver their own interpretation. For Jung Poy Hong, the iconic bag becomes a delicate sculpture; through the aesthetic sensibility of Seon Ghi Bahk it appears reworked in a mixture of charcoal and gold leaves; and for Oh You Kyeong the House icon is showcased by a geometrical construction surrounding it. For each, the bag proves a fascinating source of inspiration. Very soon, you’ll get to discover exclusive interviews with these three artists on DiorMag.