28 August
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LA by Night

Still a few days left before the campaign for the brand new fragrance Sauvage breaks. To whet your appetite, discover the first images from the film, in which an escape from Los Angeles leads far away from the city and its surface gloss…

24 August

Lady Dior As Seen By

To mark the opening of the new Dior boutique in Seoul designed by Christian de Portzamparc and decorated by Peter Marino, the VIP salon’s art gallery is hosting the traveling exhibition Lady Dior As Seen By in which it unveils three new three works by three Korean artists - Seon Ghi Bahk, Jung Pyo Hong and Oh You Kyeong.

As a result of its identity, its history and its architectural curves, the Lady Dior lends itself naturally to artistic exercises. Since 2011, the House’s iconic bag has been turned into a work of art by international artists who have been delivering their personal interpretations as part of the Lady Dior As Seen By traveling exhibitions. After traveling in China, Japan and to Italy, the exhibition touches down in Seoul, South Korea, in the gallery of the VIP salon on the fourth floor of the new Dior store. Inside, visitors get to discover the carte blanche given artists to reinterpret the bag, to photograph it, sculpt it in whichever ways their imagination desires. Illustrative of this is the clear glass Lady Dior by multidisciplinary artist Olympia Scarry, the one by Wen Fang that seems to contain a fossilized crocodile head, along with photographic works by Patrick Demarchelier, Nan Goldin and David Lynch, to list just a few. Exclusive to the store named The House of Dior, three Korean artists deliver their own interpretation. For Jung Poy Hong, the iconic bag becomes a delicate sculpture; through the aesthetic sensibility of Seon Ghi Bahk it appears reworked in a mixture of charcoal and gold leaves; and for Oh You Kyeong the House icon is showcased by a geometrical construction surrounding it. For each, the bag proves a fascinating source of inspiration. Very soon, you’ll get to discover exclusive interviews with these three artists on DiorMag.

22 August
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Lit-up Lips

We first brought you the news in the spring: the iconic Dior Addict Lipstick is being reinvented. Stay tuned to discover these innovations as well as a whole new campaign.

21 August

Esprit Dior in Seoul

Running until August 25, the Esprit Dior exhibition has set down in Seoul to recount the history of the House and showcase the work of the Korean artists invited to deliver their vision of Dior. 

Expo esprit dior seoul

The Dongdaemun Design Plaza, designed by Zaha Hadid, provides the setting for the Esprit Dior exhibition as it tells the story of the House to visitors during its current stop in Seoul. Inside, the Dior spirit reveals itself, beginning with a work by Do-ho Suh and his monumental reproduction of the façade of 30 Avenue Montaigne, made up of fabrics and metallic elements, its complex production inspired by the savoir-faire inherent in the haute couture. The route of discovery continues through the couturier-perfumer’s primary influences, such as the garden, with the parterre of floral-printed dresses and the twelve paintings of roses by the artist Heryun Kim, invited to deliver her own vision of the Dior spirit.  There’s also the architecture of the Palace of Versailles and all the refinement of the 18th century it encapsulates. Then there’s Miss Dior, the House’s first perfume, revisited by artist Lee Bull as a visual experience in the form of a cocoon, and J’adore, another legendary fragrance, its curvaceous flacon reinterpreted by Seonghi Bahk in a suspended sculpture. Through a play of echoes and imaginary dialogues between Christian Dior and Raf Simons, the language of the House is given a fresh, new immediacy.

19 August
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The name of the new Dior men’s fragrance? Sauvage. Simply. A highly evocative name that resonates with the House’s heritage, but also a raw, wild word to herald a unique fragrance. Discover a first snapshot from the campaign today, starring actor Johnny Depp, unmistakable with his singularly authentic allure, tattooed arms and rock jewellery-covered hands, against a wide-open background. Stay tuned for more.

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