Even though he had grown up in Grasse, the capital of perfumers, it was only by chance that François Demachy went to school to study perfumery. After a three-decade career in the fragrances world, he became the “nose” of Parfums Christian Dior in 2006: a rather significant responsibility in the House as Christian Dior had always viewed perfumes and couture as indissociable, from the first show back on February 12th, 1947, at which he had also presented his first fragrance, Miss Dior. “Flowers are Dior, and Dior is flowers,” explains François Demachy. To wit, the exhibition Christian Dior: Designer of Dreams gives a special place to flowers. As in the room in which fashion embraces flowers, notably the couturier’s beloved lily-of-the-valley, or roses, as prints and embroideries on exquisite dresses. But also in a room given over entirely to perfume, from bottles designed like precious jewels to the creations of François Demachy, who has memorably reinvented Miss Dior and J’adore.
Inspired by the different faces of femininity and by the voyages he undertakes to seek out the most beautiful raw materials, François Demachy splits his time between the creative laboratory in Paris and the Bastide des Fontaines Parfumées, an extraordinary site in Grasse, the area in which he grew up, where in a creative atelier he can oversee the entire process from bloom to bottle. Located not far away is the Château de la Colle Noire, today splendidly restored, which Christian Dior had bought in 1951 to source and grow roses and jasmine. Ever the demanding perfectionist, Demachy pursues the same quest for luxury and excellence as Monsieur Dior: ten years ago, to guarantee a constant supply of raw materials of the most exceptional quality, he established a partnership with the Clos de Callian and the Domaine de Manon, situated near the Château de la Colle Noire, which grow centifolia roses and jasmine grandiflorum exclusively for Dior. It marks a fragrant return to the roots.