24 November
Savoir Faire

Anecdotal Evidence

Earlier, we unveiled the three episodes of the web documentary The Quest for Essences. Now it's your turn to discover something of the filming process, as told by director duo Arthur de Kersauson and Clément Beauvais.

DiorMag: How did you go about filming the raw materials? 

Arthur de Kersauson and Clément Beauvais: Even more than the camera angle, it's really the light that's important, because that's what creates the atmosphere. You have to be in the fields early, at the moment when the harvesting and gathering takes place: the light is magnificent and it creates a unique ambiance.

DM: What challenges did you have to overcome during filming?  

A.K. and C.B.: Managing to capture the beauty of a factory or a field in the rain. And finding the right aesthetic. Creating an atmosphere, expressing a mood, giving a feeling of balance, looking for those details that really communicated a sense of soul…

DM: What was it like spending time with François Demachy?

A.K. and C.B.: We were lucky to have been able to

24 November
Savoir Faire

The Quest for Essences, Episode 3:

jasmine in India

Third and final stage of this voyage in the footsteps of François Demachy: southern India, where the jasmine destined for Dior perfumes blooms.

"One can't understand India if one doesn't understand its people's passion for flowers," explains François Demachy. And among the flowers that blossom on the subcontinent, jasmine is considered the flower of the gods. Powerful and sensual, sambac jasmine scents J’adore, while delicate and sunny jasmine grandiflorum wafts from Miss Dior, the House's very first fragrance.

24 November
Savoir Faire

The Quest for Essences, Episode 2:

Bergamot in Calabria

After a visit to Grasse, follow François Demachy as he heads to Calabria, in southern Italy, the source of the bergamot that's found in all Dior perfumes.

"Going to Calabria means sensing the reality of a terroir, being inspired by the beauty of its plantations," François Demachy reveals. This sunny region in the south of Italy is where we turn for bergamot, that iconic raw material found in each of the Dior perfumes. Its accents are zesty, flowery, fruity - possessing so many facets, in fact, that the House's perfumer-creator shaped them into a unique San Carlo bergamot, through an exclusive partnership with an estate situated in Reggio, which gives over its entire annual harvest to Dior.

24 November
Savoir Faire

The Quest for Essences, Episode 1:

The centifolia rose in Grasse

For Dior's perfumes, François Demachy, the House's exclusive perfumer-creator, travels the world in search of the most beautiful raw materials. Now you can discover his voyages, retraced in an exclusive web documentary by Arthur de Kersauson and Clément Beauvais. In this first episode we go to Grasse, in the south of France, where the centifolia roses bloom.

It's to Grasse the cradle of French perfumery, ideally situated between sea and mountains, that we're heading for this first episode in The Quest for Essences. This unique terroir is the origin of many of the House perfumes. Christian Dior himself, a great lover of flowers, settled in the area when he bought the Château de la Colle Noire. And François Demachy, who grew up in Grasse, has cemented special relationships with local centifolia rose growers for the Dior perfumes. "The centifolia rose is the queen of flowers in the Grasse region. We must remain vigilant that the savoir-faire behind it is never compromised," the perfumer-creator explains. At the Domaine de Manon and the Clos de Callian they're cultivated exclusively for Dior following age-old traditions and a sense of patience and respect for the long-term, so that their honeyed accents can be expressed to utmost effect in the House's perfumes.

19 November
latest news

Dior Tribales

Rapidly ascending the ranks of the must-have, these tribal-inspired, asymmetric Dior earrings are worn alone or as a duo, creating whole new customizable combinations. Whether with a mineral aspect, with gilt or silvered cannage motifs, matte in fun colors, set with stones or pearlized, discover them here.

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