DIORMAG

21 February
latest news

Dior Homme Sport: The Fragrance

We take a look at the fresh and spicy composition of the new Dior Homme Sport, developed by the House's exclusive perfumer-creator, François Demachy.

"The new Dior Homme Sport is a story that starts strong and fast and doesn’t let go. A racing car that bursts forth and makes the lively pleasure last," says the House's exclusive perfumer-creator. And with good reason: as a top note, citrus immediately set the tone for this composition’s powerful and fruity freshness. Juicy blood orange encounters a citron essence with zesty nuances and a touch of grapefruit, while a pear extract lends a sweetness to these sharp notes. Then the aromatic-spicy signature of the Dior Homme fragrances quickly unfolds, underlined with an elemi note, a lemony incense. The freshness of the whole seems to last indefinitely, supported by the notes of pink berries and nutmeg. Lifted with a hint of discreet but incisive geranium, these head notes interact with a woody background of Haitian vetiver and sandalwood. "I brought a newness to Dior Homme Sport by enlivening it with bracing notes that are fruity in the extreme. They are of a volatile nature, so I have extended them by propping them up with other notes to create a trompe-l'oeil freshness. This fresh and arresting wind is laden with spices. It's a beginning without an end," François Demachy concludes.

20 February
latest news

Life is a Playground

For the new Dior Homme Sport, director Romain Gavras has created a lively and sensual film bearing the evocative name “life is a playground”. It features a man enamoured of freedom, living a thousand lives in one, embodied by Robert Pattinson in images that have become iconic. With the song “Walk This Way” from Aerosmith and Run DMC as the soundtrack, the director has mixed together shots and scenes of New York street life in a way that communicates the unstoppable energy of the city that never sleeps, taking the story of the Dior man to fresh horizons.   

20 February
latest news

The New Dior Homme Sport 

The fragrance Dior Homme Sport has been reinvented with a fresh and spicy scent, evoking urban energy, and conceived by François Demachy. The actor and House muse Robert Pattinson, photographed by Peter Lindbergh, embodies the fragrance in a new campaign.  

This is the scent of a city dweller of today. A scent that reflects his allure, a mix of sophistication and casualness, timeless elegance and urban spirit. A subtle balance between seduction and energy. Inspired by the codes of this new lifestyle, in which sport has become a philosophy for living, synonymous with love, laughter and dance, François Demachy has reconceived the Dior Homme Sport fragrance, delivering a composition in which the freshness of citrus fruits is carried along by spicy and sensual notes.

 

The man in motion to whom this fresh and lively composition is dedicated is embodied by Robert Pattinson, the muse of the Dior Homme perfumes since 2013. Photographer Peter Lindbergh has captured his dark charm: simply dressed in black, with a resolute gaze, the actor is captured in full movement, as if nothing could stop him. This black and white portrait is part of a New York urban legend, evoked in the new film by director Romain Gavras, which can also be discovered from today on DiorMag.

 

19 February
Heritage

20/70 Moments in Cinema

A sequence from the film Les Enfants Terribles by Jean-Pierre Melville based on the novel by Jean Cocteau, a friend of Christian Dior. The terrycloth bathrobe made an impact to such an extent that the magazine L’Express even designated the film a “tragedy in a terrycloth bathrobe”. 

©

Gaumont/Continentale/Concord/The Kobal Collection/Aurimages

19 February

19/70 Moments in Cinema

In 1952, Lauren Bacall and Humphrey Bogart front row at a Dior fashion show.  

©

Association Willy Maywald/ADAGP, Paris 2017

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