26 July

Focus on Rihanna

On the streets of New York, Rihanna wears the sunglasses she designed for Dior.

26 July
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Dior and Rihanna

By designing the Rihanna sunglasses, the singer is writing a new page in the story of her relationship with the House. We take a look back at how that bond was formed.

Rihanna admits having always been attracted Dior. She attended the presentation, at the Musée Rodin, of the Christian Dior ready-to-wear fall-winter 2014-2015 collection, then the cruise 2015 show in Brooklyn, and finally, in the Cour Carrée du Louvre last September, the ready-to-wear spring-summer 2016 show. Seduced by the Dior creations, Rihanna is regularly seen wearing her Dior Tribales earrings or carrying Diorama and Diorever bags. Much more than a loyal customer, she has become a friend of the House. And thus the face of last year’s Secret Garden IV campaign has now designed, for Dior, her first collection of sunglasses.

Since Pon de Replay, her 2005 breakout single, the Barbados-born singer has consistently asserted her music style, combining R’n’B, dancehall and pop, sometimes flirting with rap and rock. She stands out as a symbol of her generation, even dethroning the Beatles by remaining sixty weeks in the American charts. The voice behind worldwide hits Diamonds, Only Girl (In the World) and, more recently, Work, is also a fashion icon with an avant-garde, sensual and assertive look. The artist who goes by the handle “Badgalriri” on Instagram plays as much with fashion as she does music, composing a new vision of woman with each new album. In 2014, her sharp style sense earned her the prestigious Fashion Icon Award from the Council of Fashion Designers of America.

25 July
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Exclusive Rihanna Interview 

Following a shoot with the photographer Jean-Baptiste Mondino, Rihanna dishes about her first collaboration with the house of Dior, providing an opportunity to find out about the design process for the singer’s new sunglasses. 

DiorMag : Is it the first time you work with Jean-Baptiste Mondino ?
Rihanna: Yes, but he has been on the bucket list for a while.

DM: What do you like the most about his way of taking photographs?
R: He’s fast, and gives incredibly precise direction.

DM: What is the atmosphere on set?
R: He plays the BEST music on set, tons of old school R&B. Not once did I have to change the music.

DM: Could you share an anecdote about this shooting?
R: This shoot was done under unique circumstances. I came straight from a show, spent a lot of time getting my weave taken out, but once we got to set no time was wasted. He knows exactly what he wants, and does not hold back his personality….which was delightful.

DM: What is your personal relationship with the House’s creations?
R: It doesn’t get more personal than designing for this house. It’s an honor, and I STILL can’t believe that I’ve been given this opportunity.

DM: Could you describe your news sunglasses?
R: They’re futuristic, yet sporty at the same time.

DM: Can you tell us about your inspiration?
R: Believe it or not, La Forge from “Star Trek” back in the day! I’ve always been obsessed with his eyewear, and when I got to Dior and saw all the materials I could play with, it all just came together.

DM: What was the creation process with the Dior teams?
R: The process was pretty seamless. I spent a day at Dior with their eyewear design team. Started by looking through all the archives to see what they’ve done in the past, then got acquainted with all the new materials! I literally sat there drew, and drew until I was happy with the design, and the team illustrated it for me right then and there. We picked materials and colors that same day, and after that it was a matter of weeks before I saw the first prototype.

DM: According to you, what is the best occasion to wear them?
R: All Summer Long, but definitely whenever you want.

DM: What could you hide behind your sunglasses?
R: What you’re thinking!... before it comes out of your mouth. Ha!

25 July
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The utterly new and unmistakable Rihanna sunglasses designed by the star for the house of Dior come in five metallic colors and in one exclusive gold-plated version.

The futuristic design of the Rihanna sunglasses embraces metallic colors, both soft and electric, to lend every gaze true star wattage. Pale and golden pink, flaming red and fuchsia, bright blue, silver or green – their hues, chosen by Rihanna herself, simultaneously express the singer’s sense of style and the art of color that has always characterized Christian Dior's creations. The star has also designed an extra-special version of the eyewear in an appropriately limited edition: jewel-like glasses with a gold-plated frame and gray lenses.

25 July
latest news

The Rihanna Sunglasses

After starring in the Secret Garden IV campaign last year, today Rihanna is writing a new page in her history with Dior, as she designs a pair of strikingly new sunglasses for the House, immortalized in a portrait series by celebrated photographer Jean-Baptiste Mondino.

The star has taken her first steps into the world of eyewear design with these sleek sunglasses with a futuristic edge. Simply baptized Rihanna, and available in a palette of metallic colors, the collection reflects an artist who plays as much with fashion as she does music, composing a new vision of woman with each new album. The collaboration marks the fusion of the singer’s unique style with the height of the House’s creativity.

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