30 November
latest news

Miss Dior

Miss Dior, that emblematic olfactory creation featured in the film Dior Holiday Lights, enjoys the reputation of being the House’s very first perfume. A chypre, melded with rose and jasmine, this fragrance dubbed “an only daughter” by Christian Dior was conceived to be “a perfume that smells like love”. 

27 November
latest news


Enrobed in its gown of gold and glass, J’adore represents the fusion of the sensual scents of ylang-ylang from the Comoros, Indian sambac jasmine and Turkish damask rose.  Complex and harmonious, feminine in the extreme, J’adore is the epitome of the woman who wears it.  

26 November
latest news

Dior Holiday Lights

In the countdown to Christmas, the House’s emblematic creations take the starring role in the film Dior Holiday Lights.

In the Dior city dreamed up for the film Dior Holiday Lights, the House’s iconic perfumes, the Dior Prestige skincare range and the stunning State of Gold makeup collection are brought to life under a shower of golden rain. The Dior city is entered into by a bridge spanning the inky water of a river, its twinkling districts sprinkled with illuminated monuments. Diorific nail varnish twirls on a suspended ice rink and Miss Dior has marked the façade of buildings in its signature manner  – with an immense bow. Diorific lipstick floats overhead in a hot air balloon, and a ferris wheel with the J’adore perfume bottle as an axel diffuses its rays on the urban vista. 

25 November
latest news

The Rising Star of 30 Avenue Montaigne

25 November
latest news

The Star at 30 Avenue Montaigne

Until early-January a magnificent chandelier will illuminate the façade of 30 Avenue Montaigne. Come take a look!

© Adrien Dirand

A star, spotted on the ground, found by chance by Christian Dior on the pavement of the rue du Faubourg Saint Honoré in Paris. The year was 1946, and he had been thinking of opening a couture house in his own name. Highly superstitious, he interpreted the sign as the best kind of omen. Ten months later, his New Look show catapulted him into the pantheon of major couturiers. His good-luck star never left his pocket again. For his spring-summer 1952 collection, he gave one of the dresses the name Bonne Etoile lucky star in homage. Ever since, this talisman has been a House code. And during the end-of-year festivities, it surmounts the gigantic swirling chandelier that glitters and twinkles atop the emblematic address of 30 Avenue Montaigne. 

More items