The New Dior Campaign | DIORMAG

02 April
Heritage

39/70 Moments in Cinema 

Nicole Kidman at the Festival de Cannes, 15 May 2013, wearing a dress from the haute couture spring-summer 2013 collection.

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George Pimentel/WireImage

31 March
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Behind the Scenes of the Shoot

30 March
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The New Dior Campaign

Shot by French photographer Brigitte Lacombe, the campaign for the Dior fall 2017 collection by Maria Grazia Chiuri captures Jennifer Lawrence just as she is.  

In a series of black and white photographs, the actress and House muse appears both elegant and relaxed, unposed and without artifice. The clothes she wears correspond to her own personal style as a young woman of today: a Bar jacket over a statement T-shirt, pumps or J’adior ballet flats worn with jeans ... A faultless balancing act of comfort with a touch of sophistication. The star's natural attitude is enhanced by strong accessories such as multiple rings, good-luck necklaces featuring birds or stars, and, in particular, the season’s emblematic bags, worn cross-body or carried in the hand. Among these is the iconic Lady Dior, which Maria Grazia Chiuri has revisited with new charms and a bohemian-look broad shoulder strap. In addition are the Artistic Director’s new creations for fall: the vintage allure of the C’est Dior, inspired by a bag held in the House’s archives, and the Dioraddict, a new essential, with its cannage pattern and a clasp borrowed from old trunks.

29 March
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Miss Dior: The Bath Line 

To enjoy the notes of Miss Dior during ones morning ritual, and to intensify the effect of its scent throughout the day, the fragrance comes in a number of beauty essentials: a Silky Body Mist, a Hair Mist, Foaming Shower Gel, Perfumed Deodorant and Moisturizing Body Milk.

28 March
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In the Haute Couture Ateliers

Follow actress and House muse Natalie Portman into the haute couture ateliers at 30 Avenue Montaigne, and discover the creation of the bow decorating the exceptional edition of Miss Dior.

28 March
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Exceptional Flacon – The Savoir-faire

On the cream-colored satin of the Miss Dior bow, the petites mains in the haute couture ateliers have embroidered a floral motif using hundreds of beads, tiny bugle beads and sequins. A meticulous and patient undertaking that necessitates six hours of work for each exceptional bottle. 

28 March
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Exceptional Flacon

Presented on the same day as the House's first show, on 12 February 1947, Miss Dior has always possessed a couture spirit. The petites mains in the ateliers of 30 Avenue Montaigne have paid tribute to it with the release of a exceptional edition limited to forty-seven examples as the emblematic bow is decorated with an embroidered motif of lily-of-the-valley and mimosa.

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