For the third consecutive year, the house of Dior invites you on an elegant and dreamlike exploration of a secret Versailles. Discover the images of the brand new "Secret Garden" campaign, shot by Inez and Vinoodh, before seeing the film here on Friday.
The story of Dior and Versailles is that of an enduring love. It started, from the House's creation, with the fascination Christian Dior held for the 18th century and has continued from year to year ever since. A fashion show in the chateau's Orangerie in 2007, photographs by Patrick Demarchelier immortalizing the House's most emblematic dresses in the palace of the Sun King in 2011, the two landmark "Secret Garden" campaigns unveiled in 2012 and 2013... the list goes on. And the story continues today. For this third "Secret Garden" opus, the photographers Inez van Lamsweerde and Vinoodh Matadin transport the Dior pre-fall 2014 collection into a setting that resembles it perfectly: refined in the extreme and soberly elegant, graphic and colorful, the looks appear utterly at home in Versailles.
The purity of their lines echoes the purity of the chateau's architecture and the famed geometry of its gardens; the richness of their colors reverberates against the salons' opulent tones. Taken as a symbolic reflection of a Versailles of a thousand faces - with its majestic perspective, the luxurious salons, the multicolor successions of doors, the parkland with its rectangular divisions and hidden corners - the Dior woman is never entirely the same nor entirely different. Embodied by the models Daria Strokous, Fei Fei Sun and Katlin Aas, she is by turns elegant in a black dress and Diorissimo bag, sensual in Nude lingerie, contemporary in a pared down A-line dress.