Avenue Montaigne, 29th February, 2012.
Days like today don't come around very often in life. Or in any case, four times less. Every four years, leap day slips in between February 28th and March 1st. For convenience’s sake we call it February 29th, but there’s much more to it than that. It's a whole extra day – a breach in the calendar, a door that opens onto another time.
It even opens to all of time! The present first of all, because it’s here in this magazine that you'll find everything you're looking for about Dior: new collections, new products, everything. Make a point of visiting www.diormag.com often, because nowhere else will you find such exclusive information. The past is here, too, because the history of the house is brimming with fabulous stories just waiting to be told. The future also lives here, for who knows better than Dior what Dior will be tomorrow?
Today marks a special day for the superstitious. If you’re among them, you’re in good company – Christian Dior was too. He used to sew sprigs of lily-of-the-valley into dress linings to bring luck on the day of his show. It was even on the advice of two clairvoyants that he decided to open his couture house in 1947. No doubt he would have loved that this symbolic date augurs the start of many new adventures. We hope they will interest and delight you. Come and visit us often! This magazine is yours. Christian Dior called his autobiography Christian Dior and I . Here, it’s Christian Dior and You.
Dior is yours.