14.02 ALL ABOUT DIOR

CELEBRATING LOVE

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 It's the ultimate celebration of lovers, the moment to reveal one's love and the one at which to remind a cherished one how much they are loved. Discover St. Valentine's Day as illustrated by the artist Florine Asch.

"A perfume that smells of love ", was what Christian Dior was seeking. And this very first fragrance was Miss Dior , the perfume of the New Look , presented on 12 February 1947 in tandem with the first haute couture collection. Is it the scent of love? It's certainly the one of youth, without any doubt. Of spontaneity, of daring, of desire, too. For Christian Dior the perfume of love was the perfume of a woman. The one that made her amorous and made any man fall in love with her. Love is also a color. Or rather it's the infinite nuances of color ranging from pink to red. 

If pink reflects the flutterings, it's all about delicacy and joie de vivre; whereas red is hot and definite, the color of passion. Passing from one to the other we traverse the full spectrum of expressions of love. Because, before all else, Christian Dior desired to make women "not just more beautiful, but happier, too"  - in other words, more lovely and more in love. The house of Dior wishes you a very happy St. Valentine's Day.

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