On the bill today: the official selection as seen by Jean-Pierre Lavoignat; Laetitia Casta, Chiara Mastroianni and Lambert Wilson on the red carpet; flashback on Sophia Loren, and much more.

Lights, camera, action!

Opening scene: the sun rises over the Croisette and, as the sixty-seventh edition kicks off, the Cannes Film Festival is looking pretty diorissime. From the suite at the Majestic where Dior has set up quarters, to the red caret where day after day the stars dressed and made-up by the House are to be found, through makings of, exclusive content, interviews with actors and critiques of the Festival's most anticipated films, both provided by Jean-Pierre Lavoignat - the leading journalist from the world of cinema who, over the course of the Festival, will be the eye of DiorMag... with all that it's almost as if the world of Dior has taken over Cannes.

And showing at the Festival this year? Some of the biggest names in cinema: Marion Cotillard, Robert Pattinson, Sofia Coppola, Ingrid Bergman… so many movie stars whose allure is intimately linked to the house of Dior. One can just imagine them parading one after the other, throughout the Festival, in a long tracking shot on the red carpet. Zoom in on an haute couture  dress: here's the muse of the iconic  Lady Dior  bag, the French actress turned international star and awarded an Oscar for her stupendous portrayal of Edith Piaf in La Vie en Rose,  here to present her latest film, Deux jours, une nuit [Two Days, One Night] , by Jean-Pierre and Luc Dardenne. Next, focus on Sofia Coppola, the director of Lost in Translation  and The Bling Ring , who has also created campaigns for Miss Dior,  the House's emblematic perfume, and who this year is a member of the Festival jury. And already the spotlights are trained on another star: Robert Pattinson is appearing for the screening of Maps to the Stars,  by David Cronenberg, in which he is playing the lead. We first came across the English actor as a teenager with magical powers in Harry Potter,  we got to know him as a troubled vampire in the Twilight  saga, as an adventurer veterinarian in Water For Elephants.  Having become the face of the  Dior Homme  fragrance in 2013 we discovered his anew, an actor of a thousand roles and a man with a thousand lives, elegant and provocative at the same time, echoing the scent he embodies. And we find him again through his talented performance in his latest movie, to which Jean-Pierre Lavoignat will devote one of his exclusive critiques for DiorMag.

At the Dior soirée  or the Amfar gala, on the steps of the Palais des Festivals or on the Cannes beach, one can also come across Jennifer Lawrence, an Oscar-winning actress at the age of only twenty-two and a Dior muse; Sophia Loren, Festival guest of honor and a Dior- wearing star from the very beginning; supermodel Eva Herzigova, the face of Capture Totale  skincare... And faithful friends of the House whose names ooze glamour and elegance, such as Laetitia Casta, Chiara Mastroianni, and many others who will be revealed here on DiorMag during the course of the Festival.

Jean-Pierre Lavoignat presents the official selection


Last night, Laetitia Casta wore a Dior haute couture dress of embroidered ecru silk, Chiara Mastroianni wore a Dior haute couture dress in sequin-embroidered black and white silk organza with Dior shoes, Leila Hatami wore a Dior gray silk dress with a gray jersey coat, Lambert Wilson, master of ceremonies, wore a Dior Homme black barathea and satin tuxedo, Gael Garcia Bernal, jury member, wore a Dior Homme black barathea and satin two-button tuxedo, and Olivier Dahan wore a Dior Homme black barathea and satin shawl collar tuxedo.


Last night, Paz Vega, Chiara Mastroianni, Audrey Tautou, Nicole Garcia, Masami Nagasawa, Mélita Toscan du Plantier and Martina Gusman were all made-up by Dior.

Flashback: Sophia Loren

Sophia Loren forever… Without a doubt, she will once again, once more, be the main draw at the Cannes Film Festival. Not only will she be seen in  La Vocce Umana [Human Voice],  a short directed by her son, Edoardo Ponti, but she will be the guest of honor for the Cannes Classics 2014 section which will present a restored print of Marriage Italian Style,  by Vittorio de Sica, in which she, alongside Marcello Mastroianni, is the star. She has also accepted to give a master class, an occasion for her to recall her regular visits to the Cannes Festival which have always served to burnish her legend. In 1961, she was named Best Actress for Two Women,  also by Vittorio de Sica. And in 1966, as the glamorous star par excellence , she helmed the jury, notably surrounded by French writers: Jean Giono, Marcel Pagnol, Marcel Achard. That year the jury awarded two Grands Prix  ex-aequo (this being before the Palme d’Or): A Man and a Woman,  by Claude Lelouch, and The Birds, The Bees, and The Italians,  by Pietro Germi. At the time Sophia Loren was in the middle of filming A Countess from Hong Kong,  which would be Charlie Chaplin's final film. As a result, she feared receiving a call from the world's most famous director demanding she return to the set. Both in Cannes as president of the jury or in the film playing opposite Marlon Brando, she was dressed in Dior. Sophia Loren, loyal to the last. From the first time she met Marc Bohan, then the House's couturier, she could never be without the clothes he created specially for her, as much in real life as in her films. In fact, he would go on to be nominated for a best costume Bafta for Arabesque,  by Stanley Donen. And when she returned to Cannes in 1977 to present A Special Day,  it was to him once more that Sophia Loren turned to design her gala gown. Once a star, always a star.

Arabesque , 1966 © DR
Remise d'une Amphore à Sophia © DR
A Countess from Hong Kong,  1965 © United Press

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