24.03 BREAKING NEWS

ON AVENUE MONTAIGNE TIME

GALLERY

As Baselworld, the unmissable international watchmaking fair, opens its doors at Basel, DiorMag is offering you a sneak preview of Dior VIII Montaigne , the House's brand-new timepiece creation, and a veritable homage to Dior's historic Parisian addresse.

30 Avenue Montaigne is the address of Parisian elegance par excellence. It's the location of an ideally proportioned and subtly refined  mansion, situated in the heart of the 8th arrondissement, this famed quarter of luxury and palatial hotels, which draws elegant women from all over the world. This now-legendary address captured Christian Dior's imagination long before he became a couturier."I will set up here and nowhere else!" he informed one of his friends. And this wish was finally realized on 8 October 1946 when he opened his couture house. At 30 Avenue Montaigne, Christian Dior created a muted and luxurious world, decorated in nuances of gray in the 18th century French style.
Now the house pays homage to its historic address with Dior VIII Montaigne,  a timepiece creation with an utterly Parisian couture spirit, that comes in Christian Dior's favorite colors - steel that allows for a spectrum of shades of gray, "the most elegant of neutral colors" , and pink, "the softest of colors" , being the color of the flowers that he so adored to grow. A resolutely feminine variation on the house's iconic women's watch, Dior VIII Montaigne  displays sensual and soft lines, with a refined case and, on the bracelet, pyramids with smoothed edges.

From version to version, it employs a wardrobe composed of timeless and couture pieces, conceived for all hours. There's the indispensable version to accompany an active woman from morning to night, all in steel and with white mother-of-pearl dial, or its two-tone version. Or it's a day watch, with its black alligator strap. Or, lastly, an evening watch, a jewel to light up party nights, in its Grand Bal  version in which the rotor, placed in front of the dial, is a skirt of tinted mother-of-pearl in the style of a sunray-pleated dress, swishing to the rhythm of the dance. 

MORE MEDIA

TAGGED IN : BREAKING NEWS