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ALTER EGO

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As the Dior Homme fall-winter 2014-2015 collection is readied to take to the runway tomorrow in Paris, discover the ad campaign that captures the multiple identities of the spring-summer 2014 collection by Kris Van Assche.

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He's neither exactly quite one nor the other: the Dior man evoked by Kris Van Assche and Willy Vanderperre in the "Saw your face before" campaign plays with appearances as he blurs the codes of his wardrobe. Nonchalantly stretched out by the swimming pool, laid-back without ever failing to be elegant, he demonstrates a style at once pared down and offbeat, where the classic becomes contemporary, the city dweller exhibits a sportswear allure. A subtle game of mirrors and symmetries is taking place under the Hollywood sun. The same rigor governs the architecture of both garment and villa, the structured cuts of the jackets recalling the walls' pure lines. But already, from reflection to reflection, the lines are changing, the colors turning, the sky becoming Prussian blue on the surface of the water as on the shirts and jackets. On the windows images are superimposed and mixed together with inexhaustible newness, and the Dior man, in the face of all this, seems to be entering into a dialogue with his other self.

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The spirit of the collection from Kris Van Assche is all there: the menswear basics, set with Cubist appliqués and flat blocks of color, combine and overlap in an infinite number of looks. Every combination is possible. Classic or trendy, chic or relaxed, the Dior man's clothes are the reflection of all of his identities, all his lives.

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