Last night, in the elegant and arty surrounds of Amsterdam's Oud-Zuid quarter, a new Dior boutique opened its doors. Discover that exciting new address here on DiorMag today.
It's an oasis of French excellence amid the finely worked brick facades of one of the most beautiful streets in Amsterdam, a prized slice of Parisian elegance in the heart of the capital of the Netherlands. The brand new Oud-Zuid boutique carries the latest collections of Dior leather goods, accessories, footwear and ready-to-wear, presented in a space whose muted and elegant decoration is inspired by the unique atmosphere of 30 Avenue Montaigne, the house's historic address. In the Oud-Zuid quarter, nicknamed the Fashion and Museum District, not far from the new Dior store, can be found the Van Gogh Museum,
the Rijksmuseum, which houses the country's greatest collection of art, and the Stedelijk Museum, boasting names such as Pablo Picasso, Marcel Duchamp, Alberto Giacometti and Joan Miró, major 20th century artists whose work Christian Dior showed in his Paris gallery ever before becoming a couturier. With the opening of this new store in a location with such a unique identity, the house of Dior is bolstering the strong bonds that have always united it to the world of art.