05.05 ALL ABOUT DIOR

WELCOME TO NEW YORK!

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This week, DiorMag is taking you to New York. While waiting to discover the stars who will be wearing Dior to tomorrow's ball at the Metropolitan Museum of Art, and with images from the resort collection appearing from Thursday, we take a look back at the exciting story that has linked the house of Dior to the United States since the very beginning. 

Dior and the United States is a history of mutual passion, born at the same time as the House, and which hasn't let up since. It starts with a story of love at first sight, one involving Carmel Snow, the famous editor at the time of the renowned American magazine Harper's Bazaar , who attended Christian Dior's first fashion show, on 12 February 1947. Carried away with enthusiasm, she exclaimed: "It’s quite a revolution, dear Christian! Your dresses are wonderful, they have such a new look!"  With great haste this impassioned statement spread across America, the New Look was on all lips, and it didn't take long before it was dressing every woman. In September 1947, only a few months after the triumph of his debut collection, Christian Dior was the first Frenchman to be awarded the fashion Oscar by the department store Neiman Marcus. In order to receive it, he set sail aboard the Queen Elizabeth  on a trip that would see him crossing the United States, from New York to Los Angeles, stopping off along the way in cities including San Francisco, Chicago, Boston and Washington DC. And the story has continued decade after decade, even long after the couturier's passing. All of Hollywood was seduced by the House's creations: Grace Kelly, Marilyn Monroe, Marlene Dietrich and Elizabeth Taylor in yesteryear, Natalie Portman, Charlize Theron and Jennifer Lawrence among those today. 

The stars of cinema have showed off the elegant femininity of the Dior clothes on screen, in the street, and on red carpets the world over. But even more than Hollywood, it's in New York in particular that the passionate relationship between Dior and the United States has played out. "New York has become almost as familiar to me as Paris,"  Christian Dior wrote in his autobiography. It was there that the House opened its American flagship store, on the ground floor of a glass tower lit up with a giant New Look  silhouette. There where the house previously showed two resort collections, in 2006 and 2008. And there, too, where the House has reaffirmed its commitment to contemporary art by acting as the main sponsor of the Guggenheim Museum's annual gala in November 2013. And lastly, this past March, the Council of Fashion Designers of America announced it was awarding Raf Simons its International Prize for his work at Dior. Now, in showing its resort 2015 collection in New York, the House prepares to write a new page in this love story that has forever tied it to the United States.

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