In Paris, Dior has unveiled its very first store devoted to beauty. A unique place in which the house's most exceptional scents rub shoulders with products from the make-up artists and the make-up and skincare collections as a whole.

A boutique in the very heart of the Saint Honoré quarter, only a few steps from world-famous Place Vendôme. With lacquered walls and bright neon, fashion show music and banks of screens broadcasting images from the house's shows, the location has been conceived as a giant backstage, boasting the full offering of skincare, perfume and make-up products the house of Dior encompasses. While the house icons are all there, from J’adore  to Miss Dior , from Capture  to L’or de Vie , they're sharing the spotlight with exclusive products and services: the Saint Honoré palette of eyeshadows engraved with the houndstooth motif; personalized engraving of the flacons of La Collection Privée Christian Dior ; manicures that cover the nails with the CD initials...

Dior's beauty expertise is represented by the nail and make-up artists who can create, on request, the beauty looks from the house's shows. On the wall, a quote from Christian Dior expresses the spirit of the place:"Color provides renewal. A touch of color is enough to change your whole appearance. "