The news is breaking here: Natalie Portman is the new face of Rouge Dior . Before we unveil the brand new campaign starring the Oscar-winning actress tomorrow, DiorMag looks back on the story of the house's iconic lipstick.
In 1953, Christian Dior was already a world-renowned couturier, famous for having invited women to dance a new waltz of elegance. His aim was to make women happy, and he then sought to "dress [their] smile " . For that, the designer conceived his very first lipstick, in eight different shades, based on the swatches he'd selected "to harmonize with every skin tone, every color, every fabric, every time of day...". And thus Rouge Dior was born, and from that moment on would never cease writing its tale of passion, femininity and attitude in fiery letters. The story was immortalized in avant-garde advertising, from a mysterious women in a hat with only her enigmatic smile visible, to a hand holding a stick of lipstick, drawn by René Gruau, or a sensual mouth.
Today, sixty years after its launch, nearly fifteen hundred shades down the line, loved and worn by fascinating women from Marlene Dietrich to Grace Kelly, Rouge Dior reinvents itself and unveils a new, modern, daring, couture face. That face belongs to Natalie Portman.