20.09 ALL ABOUT DIOR

REVERING ROUGE

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In jeans and stilettos, with a Miss Dior  bag on her shoulder and Rouge Dior  on her lips, she strolls the streets of New York with assurance and ease. See Natalie Portman, the new face of Rouge Dior,  during the shooting of the ad campaign.

Making Of

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Their names are Rouge 999  and Grège 1947 , Darling  and Trafalgar  : the four star shades of Rouge Dior  hum with an homage to the history of 30, Avenue Montaigne. And for its anniversary the house's legendary lipstick is drawing a line of passion-fueled color between the house's couture and cosmetics, celebrating the elegance of Dior in beauty and giving each of its thirty-two shades a name linked to the world of fashion. And so, if Rouge 999  evokes the name of Christian Dior's favorite color, and Grège 1947 , the shade of the famous Bar  suit of 1947, Darling  recalls the name of three dresses the couturier showed in 1948, 1950 and 1952, and Trafalgar  picks up the expression Monsieur Dior himself assigned to the scarlet dresses whose strong color leapt out with the force of canon fire in the middle of his presentations. While the lipstick's formula may have evolved over the decades, it remains faithful to Christian Dior's desire to make women "not just more beautiful but happier, too" . Enriched with rock samphire (a plant boasting high levels of vitamin C and mineral salts), it smoothes and shapes the lips for a refined, radiant smile. In its dark-blue case, set with a band of unmistakable cannage, the new Rouge Dior  is not only the quintessence of Dior lipstick, but the very embodiment of the spirit of the house at 30, Avenue Montaigne.

 

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