You read about it here first in June: Dior was principal sponsor of the Guggenheim Museum's annual gala, which took place this week in New York.  We look back on an event that marks a new stage in Dior's intimate connections to the world of contemporary art.


Pablo Picasso, Salvador Dalí, Georges Braque, Marcel Duchamp, Alberto Giacometti… Just some of the artists Christian Dior admired, was friends with or showed in his gallery, in the late 1920s and early 1930, and who would each serve to lend a special dimension to the way he would later create couture. Works by all these major 20th century artists can now be found in the collection of New York's Guggenheim Museum.
In order to perpetuate this special relationship, Dior took on the role of principal sponsor of the 2013 edition of the Guggenheim gala. The event's two parts  (the Wednesday soirée, organized by the Young Collectors Council, and Thursday's traditional gala dinner) enabled it to raise funds for the Solomon R. Guggenheim Foundation. The gala also provided the occasion to honor two giants of contemporary art, both showing in the museum this year. 


James Turrell, known for his experimental work on perception, light and space, chose to tackle the Frank Lloyd Wright building's famous rotunda: with Aten Reign  he has composed a game of changing light and color that inverses the classic perception of the space. The museum is also holding a retrospective of the work of Christopher Wool: a group of monochrome canvasses questioning the act of painting at this moment in time. For Raf Simons, Dior's creative director, as for Christian Dior in his own time, contemporary art is an inexhaustible source of inspiration, bringing to the house an endless stream of uniquely creative energy.