Celebrating its reopening in style, the Dior Homme boutique in Tokyo's Omotesando district welcomes an installation by the Parisian artist duo M/M, created specially for the event. A unique work whose contemporary aesthetic echoes the inspiration behind the spring 2014 collection designed by Kris Van Assche.
Part of a series of collaborations between the house and contemporary artists commissioned to outfit Dior Homme stores around the world with their own works, the installation by M/M in Omotesando holds a special place in the heart of Kris Van Assche, creative director of menswear. The duo, made up of Michael Amzalag and Mathias Augustyniak, has become famous for collaborations that fuse art and design, whether with artists such as Björk for whom they created several music videos and album covers, for museums including Paris' Centre Pompidou, or for prestigious magazines like French Vogue , for which they were art directors. "I worked with M/M throughout the year and I wanted to take the collaboration to a deeper level, exploring it further with the Omotesando art project ", Kris Van Assche explains.
And so he turned to the pair to develop a catalog of the spring 2014 collection, in an arty and colorful setting, in which the Dior man's impeccable elegance contrasts with the beach setting with its lunar landscape look. Presented in relation to the work of M/M, the looks designed by Kris Van Assche reveal their bold and graphic dimension, in a game of echoes and resonance, in which the colors of the prints and the installation's bright hues merge together into a resolutely contemporary statement.