He's a modern dandy in jeans and tailoring, a timelessly elegant romantic singing a gentle ballad of love. See the latest music video from Yodelice here on DiorMag, in which the French singer is outfitted in the creations of Kris Van Assche for Dior Homme .
The purity of black and white make for a strong image, all immaculate sobriety and powerful spareness. On the screen, the silhouette of this Dior-wearing man is obscured and then revealed bit by bit, becoming magnetic and strikingly elegant. To create the video for this new single from his fourth album Square Eyes , singer-song writer Yodelice once again looked to the signature aesthetic of Eliott Bliss, a favorite director of Marion Cotillard, the face of the iconic Lady Dior , whom he has photographed several times. In a three-piece suit with the usual trousers replaced by a pair of jeans, and a graphic silk neckerchief, Yodelice sings about that "familiar fire" of love, on a tuneful journey from one stage of life to the next.
The assured and timeless style of his Dior Homme suit echoes the universality of the sentiments about which he's singing; its subtle sophistication nods to the melody, worked through a synthesizer, of nuanced vintage sounds – the artist utilized original material from the Sixties in the recording of his song. Chic and relaxed at the same time, mixing references from yesteryear with his own vision of today, Yodelice resembles the Dior man as envisioned by Kris Van Assche - singular, daring, and simply unique.