19.11 ALL ABOUT DIOR

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As an exhibition at the Grand Palais in Paris pays its homage, Miss Dior  is unveiling a precious new bottle. In this exceptional edition, the fruit of the meeting between the savoir-faire of Dior couture and perfume-making tradition, the legendary fragrance is  dressed with a luxuriously embroidered bow.

On 12 February 1947, in the salons of 30 Avenue Montaigne, seemingly all of Paris and journalists from the world over were out in force to witness a double revolution. That of the New Look , an incomparable statement of elegance and couture savoir-faire, and that of Miss Dior , an unprecedented feminine fragrance, desired by Christian Dior to be "a perfume that smells of love" . Its glass came engraved with a houndstooth motif, while its neck was sealed with a bow.
More than sixty-five years after its creation, Miss Dior  is one of the house's emblematic perfumes. Dior is now paying tribute to this legendary scent with a series of twelve exceptional pieces. Miss Dior  is thus revisited as an ultra-luxurious version whose famous bow is embellished with embroidery executed with the utmost expertise and attention by the Vermont ateliers, a house specializing in handwork of the highest quality, which Dior acquired last year.

On a wide black satin duchesse ribbon are intertwining real silver threads, faintly pink beads and exquisitely delicate flowers in silk pongee. The bottle, topped with a stopper in hand-cut and polished glass, is housed in a luxurious coffret. It contains the precious composition that is Miss Dior Le Parfum , a concentration of the finest raw materials, created by François Demachy, the house's exclusive perfumer-creator. Essence of Indonesian patchouli and Damask rose absolute unite in a daring and feminine fragrance, an echo of the haute couture embellishment that wraps it.  

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