21.07 ALL ABOUT DIOR

SUMMER FESTIVAL

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This summer, discover the grand saga of Dior  and the Artists.  Follow the path of Christian Dior, stop off at the exhibitions organized around the world, peruse the gallery of House icons revisited by some of the biggest names in contemporary art, and much more.

We’re setting off on a voyage. An artistic journey punctuated by stops in the House’s past and its present. The voyage begins at the end of the 1920s, on the trail of Christian Dior at the time when he, along with his friends Jacques Bonjean and Pierre Colle, ran a gallery in the center of Paris and showed the work of artists he admired and knew: Pablo Picasso, Salvador Dalí, Georges Braque, Marcel Duchamp, Christian Bérard, and more. This life allowed him to sharpen his skills in a unique way, enabling him to go on to conceive couture along artistic lines that went far beyond the ordinary.
This summer, relive or discover the major exhibitions that have peppered the House’s history – the first retrospective of Christian Dior’s work at the Musée des Arts Décoratifs in Paris in 1987 that celebrated the forty years since the debut collection, the exhibition organized at the Ullens Center for Contemporary Art in Beijing, China, Inspiration  Dior  at Moscow’s Pushkin Museum, then Esprit Dior  in Shanghai, China, and lastly Miss Dior  at the Grand Palais in Paris.

Each day on Instagram, see the House icons revisited by contemporary artists such as Olympia Scarry, Liu Jianhua and Jean-Michel Othoniel who delivered their vision of the emblematic Lady Dior  bag or the legendary perfume J’adore  and, more recently, Joana Vasconcelos, Lara Baladi, Hannah Starkey and Carole Benzaken who, along with twelve other female artists, reinterpreted the Miss Dior  fragrance and with whom you can discover exclusive interviews.
This will also be an opportunity to understand the importance of art in each of the Dior collections, but particularly this exceptional impetus that continues year after year through the vision of great photographers such as Patrick Demarchelier and Willy Vanderperre, but also in illustrations of yesteryear by René Gruau and Christian Bérard, and today by Mats Gustafson. This summer, art is the star, and this series begins now with a work by Chinese contemporary artist Yan Pei-ming who, for the exhibition Esprit Dior , revisited Christian Dior’s portrait.

© Adagp, Paris 2014

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