26.11 ALL ABOUT DIOR

THE FLOWER IN MAJESTY

GALLERY

Yesterday, DiorMag unveiled an extraordinary film retracing the steps in the making of J’adore . Now comes your turn to discover the secrets behind the cultivation of the roses and jasmine that give the fragrance its unique sensuality.

We are in Grasse, between mountain and sea, in an immense field of flowers resplendent with color and subtly scenting the air. On the Manon estate, the rose and jasmine that make up the J’adore  fragrance are grown  exclusively for the house of Dior, in this unique climate, and following the special secrets passed down through three generations of the same family. 
The sun has barely risen on this spring morning and already the scent of the Centifolia roses is filling the air; it's the perfect time to pick them. Among the flowers, hands are busy at work, picking the roses one by one, being careful not to damage them, employing an ability both expert and fast. The jasmine Grandiflorum, a flower made all the more precious due to its rarity and exceeding fragility, necessitates an even higher level of delicate handling. Like the rose, it's harvested at dawn, to preserve its flowers from the sun's strong rays that could easily burn its fine white petals.  

And it's from this point that the flower is transformed into perfume. After harvesting, rose and jasmine are transformed into a lyrical and delicate essence or into an opulent and dense absolute. The flowers' subtlety and richness is thus concentrated and greatly amplified: one kilogram of jasmine absolute requires six million flowers. And it's from the subtle balance between rose and jasmine essence and absolute that the sensual, precious and unique fragrance that is J’adore   is born. "Perfumes and flowers are inseparable. Giving  J’adore  is like offering a bouquet ," says François Demachy, the house's exclusive perfumer-creator.

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