18.03 BREAKING NEWS

THE FRESHNESS OF COLOGNE

GALLERY

The elusive and nonchalant incarnation of the Dior Homme  scent, the actor Robert Pattison lends his easy elegance to Dior  Homme Cologne,  a simply daring fragrance in his image.

This is the story of a contemporary, freedom-loving man, who glides effortlessly from one life to another, from one role to the next. His timeless elegance has a freshness to it, it's low-key in appearance, but sharpened with precision, like the white shirt he's never without. Clinging to his skin in the sea breeze, dazzling against the bright sky of a summer morning, for him it's luxury reduced to its purest and simplest expression. 
And it's exactly this unique sensation of the freshness of a white shirt on the skin that inspired François Demachy, the house's exclusive perfumer-creator, to produce the elegant and pure Dior Homme Cologne . "I wanted to create a modern Cologne that was pared down and made up of notes as fresh as cotton,"  he explains.

Reinterpreting this classic men's fragrance with respect to the modern and sophisticated Dior Homme  signature the perfumer-creator chose the most noble raw materials: the citrus notes of Calabrian bergamot meld with the sensuality of grapefruit flowers on a base of white musks, in a composition equal parts spare and bold. "Dior Homme Cologne is a true exercise in style that touches the essence and the simplicity of luxury,"  François Demachy declares.

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