29.10 ALL ABOUT DIOR

STEALING THE LIMELIGHT

VÍDEO

In a setting of silk and tulle, sequins and ribbons, they're getting ready, making themselves up, impatient to go waltzing or ice-skating in a decor drawn straight from a fairytale. These distinctly Dior dolls are the stars of the Printemps department store's windows.

Under the Eiffel Tower's steel arches, they twirl and glide, beyond elegant in Bar jacket and full, flaring skirt. On the ice rink, they slice through the air, gracious skaters graced with the most Parisian of silhouettes. A little further on, under a band stand, they waltz and dance to the strains of a gramophone, bedecked in vaporous ball gowns. Look closely, for isn't that also them clutching to a huge bunch of balloons floating over the Opéra Garnier, Printemps and the Eiffel Tower, and again at the fairground, dancing between the carrousel and the big wheel? Yes, it's definitely them, no one else - the dolls!

In the Printemps windows, brought to life by the puppeteer Jean-Claude Dehix and dressed by Dior, they play the starring roles in a story of magic and enchantment, elegance and couture.  For the holidays, the Paris department store places Dior center-stage with its codes and its many stories, from Avenue Montaigne and the gardens, to the banquet and the opera and the grand voyage. Over nine windows, Printemps tells a fairytale in the heart of the French capital. It's a story of joy and of celebration: the very tale of the house of Dior itself.

 

Printemps Haussmann, 64 Boulevard Haussmann, Paris.

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