The  Lady Dior as Seen By   traveling exhibition continues on its global tour, stopping off for the moment in São Paulo, Brazil. To mark the occasion, Dior called upon three new Brazilian artists to reinterpret, each in his or her own way, the house's iconic bag.

Today, a total of eighty artists have accepted Dior's invitation to transform its iconic bag. Alongside superstars like Olympia Scarry, Martin Bass, Eugene Roy, David Lynch and John Cameron Mitchell, three new Brazilian artists are showing their own interpretation of the Lady Dior . Brigida Baltar, Laerte Ramos and Tunga were given carte blanche to sculpt, reconstruct, and play around with it as they wished.
In the hands of Brigida Baltar, the bag becomes a sculpture made from powdered brick, frequently used in Brazil's north-eastern region. "I worked the powdered brick as if it was embroidery",   explains the artist who has been using this material since the '90s. Going beyond the definition of a simple fashion accessory, the Lady Dior   adapts to all sorts of transformations to become a veritable work of art in itself. Timeless, eternal, it incarnates the cultural references of those seeking to reinvent it. Laerte Ramos was inspired by the faience tiles, or azulejos , traditionally used in Portuguese architecture, to create a Lady Dior   entirely in ceramic.

"I like the idea of fooling the viewer, of producing a work and not immediately communicating that it's ceramic,"   he explains. "The highly characteristic Dior design greatly inspired me: its couture lines, its diagonals, the descending squares."   Lastly, the artist Tunga reimagined the Lady Dior   as a "bodily extension referring to the interior of the female body".   In order to express this interior quality, he covered the bag with a coating of iron filings whose movement comes as a result of the magnets placed inside. "A Dior bag is a pure outward expression of Christian Dior",   the artist says. In the hands of some eighty artists, the Lady Dior   is the manifestation of the house spirit: its daring, its curiosity, and its historic links with the art world.

‘Lady Dior As Seen By’ São Paulo
Instituto Tomie Ohtake
Rua dos Coropés, 88
Pinheiros, São Paulo