Today, it's to Paris and the heart of the house of Dior - its creative laboratory - that we turn for the next stage in the J'adore journey. Tomorrow: the film.
It's here that it all happens, in the Paris laboratory of François Demachy, the perfumer-creator of the house of Dior. "For a perfumer, a creative laboratory represents a data bank. And this data is raw materials, or more usually the extracts or essences of the raw materials," he explains. These raw materials, drawn from among the finest that exist, were sourced by François Demachy directly from the places in which they originate. In Grasse and in India, he went to get hold of the specific savoir-faire at its source in order to draw the essence that forms the core of J'adore , before uniting the scented discoveries of his travels, together in Paris where he creates his perfume. "The laboratory acts a bit like a postcard from all the trips I've gone on, but it's also the nerve center of where one ensconces oneself to think and to create," he says. J'adore is the fruit of encounters - its aroma that of exchange, between passion and creativity, and its composition a story of savoir-faire. "The conception of a perfume is rather akin to that of a painting.
Everything starts with an idea. Then we build upon it, modifying it bit by bit as the process develops," François Demachy explains. In his atelier he works with hundreds of different essences and extracts of raw materials. He matches and mixes them, comparing and testing them until he arrives at the fragrance he's looking for. J'adore , after all, is a canvas, one painted with color, image and sound. J'adore is also a voyage, one leading into infinity, carried to a destiny by the women who wear it.